Job B2B Marketing Specialist – Individual Life in Burlington

B2B Marketing Specialist – Individual Life

Job description

Number of Positions: 1

Language: This role operates in English.

Work Model: Hybrid

Additional Information:
The work location for this role is flexible to Mississauga, Guelph and Burlington.

The Opportunity:

We are a leading Canadian financial services co-operative committed to being a catalyst for a sustainable and resilient society, and our team is essential to deliver on this strategy. That’s why we prioritize our people, to ensure we provide a strong culture and development opportunities which enable our team to thrive and to live our purpose. The best part is that you will work with people that care passionately about you, our clients, and our communities.

Our Marketing and Communications team aspires to drive innovation and be the industry leader in client engagement. Our versatile and knowledgeable team works collaboratively with business partners to enhance the client experience, creating value at every point of contact. We think strategically and align our initiatives to help our organization achieve its business objectives.

The B2B Marketing Specialist – Individual Life is responsible for applying developed marketing planning and execution skills to marketing programs for the Individual Life Insurance business portfolio.

How you will create impact:

  • Contribute to marketing effectiveness by leading and executing projects as assigned, including a wide variety of marketing materials and email programs. This includes project management, content development, research, execution, testing and final approval of all deliverables. This also includes making and applying recommendations based on research, client input and steering committees to ensure effectiveness and efficiency.
  • Manage and monitor ongoing campaign programs, including accountability for ensuring distribution of standard reporting metrics with recommendations for review or improvement.
  • Execute programs within a set budget, including tracking and expense submission.
  • Project manage the creative aspects of the print and online versions of marketing projects. This includes the development of creative briefs, gathering feedback, final sign-off, testing, format and quantity approval, translation and distribution, and vendor management.
  • Close liaison with Marketing Consultants to ensure effective integration of new marketing initiatives into campaign scheduling to achieve maximum awareness in the marketplace.
  • Organize and document processes and procedures across functional teams.

How you will succeed:

  • You use critical thinking skills to recognize assumptions, evaluate arguments, draw conclusions, and proactively propose solutions.
  • You are well organized and detailed.
  • You have strong communication skills to convey messages and explore diverse points of view.
  • You have an innovative mindset to improve operational efficiencies and the ability to influence change, with a primary focus on client needs.
  • You build and maintain trusting relationships and provide guidance to support the development of colleagues.

To join our team:

  • You have three (3) - five (5) years of related experience in a fast-paced B2B marketing environment and understand the intricacies involved in building integrated marketing programs - including content creation, graphic design, and print production.
  • You have successfully collaborated with marketing and other professionals to coordinate brand awareness and marketing efforts.
  • You have experience leveraging digital marketing channels as part of your programs and are comfortable exploring alternative and new options when necessary.
  • You have experience in financial services/insurance is considered an asset.
  • You have a university degree (marketing, communications, or related field).

What’s in it for you?

  • Training and development opportunities to grow your career.
  • Flexible work options and paid time off to support your personal and family needs.
  • A holistic approach to your well-being, with physical and mental health programs and supportive workplace culture.
  • Paid volunteer days to give back to your community.
  • A comprehensive total rewards package, including competitive salary, bonus, pension and benefits.

Job Type: Full-time


  • Dental care
  • Employee assistance program
  • Extended health care
  • Life insurance
  • Paid time off
  • RRSP match
  • Vision care
  • Wellness program

Supplemental pay types:

  • Bonus pay

Work Location: One location

Apply Job
Job B2B Marketing Specialist – Individual Life in Burlington

The Co-operators