Job Director of Digital Marketing | B2B | Travel Industry in Toronto

Director of Digital Marketing | B2B | Travel Industry

Toronto
Job description
  • Join a global and established group in the travel space
  • Hybrid working from Toronto
  • Huge opportunities for progression

Director of Digital Marketing | B2B | Travel Industry | $120,000 - $130,000 + Bonus (10%)

The Company:
This travel group spans the entire globe. From humble beginnings in 1982, when it was first incorporated, the company's remarkable growth positions it as one of the world's largest suppliers of travel services and products.With over 5000 staff worldwide, their team is always growing, with some of the most talented people in the industry! This role would sit on the B2B side of their organisation, focusing on corporate travel, solutions, meetings and events. With 9 direct reports spanning across 5 regions, you will join a wider corporate marketing team consisting of 96 members around the world.

The Role:
The Director – Digital Marketing, Corporate Brands will drive digital marketing strategy and implementation for the group’s corporate brands as part of the global digital function. The purpose of this role is to provide digital marketing strategic direction, execution and deliverables for global brands, while leading and supporting digital marketing teams and individuals across regions. This role leverages a strong understanding of all facets of cross-channel digital management across touchpoints and through the full marketing funnel. The role will drive business growth through increased digital acquisition and retention programs, as well as increased customer engagement and satisfaction.

Requirements:
  • Work with SVP Digital and Global Brand to develop a cohesive digital marketing strategy at a brand and campaign level that has both global and regional facets.
  • Lead digital marketing planning, including channel performance forecasting.
  • Deliver the ROI based digital marketing projects in support of global brand initiatives and campaigns.
  • Deliver on campaign and BAU digital marketing activities that encompass website UX/UI, paid media, social, SEO, and CRO.
  • Report on status, risks, and successes related to digital marketing deliverables
  • Drive digital marketing ROI beyond the historical focus on acquisition.
  • Working in collaboration with martech, automation and development teams to deliver best in class digital experience in acquisition and retention initiatives.
  • Deliver reporting that informs and enhances lower funnel digital marketing
  • Create global consistency where possible
  • Work with brand, content and PR to improve social strategy and execution
  • Provide guidance for each brand’s mobile app and customer portals
  • Continually improve the functionality, usability and design of the brand websites.
  • Ensure global consistency in reporting and benchmarking across digital marketing
  • Optimize and/or build reporting technology in support of digital marketing
  • Deliver insights to global brand leaders on digital channel performance.
  • Continually improve our level of reporting capabilities at a global and regional level.
  • Develop team resource planning to ensure that the team delivers to project timelines.
  • Align digital marketing hubs to global framework
  • 1-1 development and support
Requirements:
  • 5+ Years in Digital Marketing Management
  • Extensive experience in a B2B setting, understanding the principles of B2B marketing and how to implement activities that will have an impact on brand and sales.
  • An understanding of digital marketing mediums and how the various platforms play a role in integrated marketing strategies for the B2B segment is required.
  • Previous exposure to running large-scale campaigns across multiple countries
  • A strategic mindset, with long-term planning and attention to detail.
  • A strong sense of initiative, seeking out problems, finding solutions
  • Previous experience managing. Motivating and mentoring a team
  • MBA Preferred
  • Previous experience in a global organisation is a bonus
  • Previous experience in corporate travel is a plus, but not mandatory.
  • Excellent communication skills

If you’re looking for an opportunity to join a cutting-edge environment, working on some of the most exciting applications and technology in the business, don’t hesitate in putting forward an application! To automatically receive notifications upon new roles and market updates, follow our LinkedIn page: https://www.linkedin.com/company/white-bay-search/
Job Director of Digital Marketing | B2B | Travel Industry in Toronto

White Bay Search

Toronto