Job Freelance SEO Copywriter in North York

Freelance SEO Copywriter

North York
Job description

Freelance SEO Copywriter


As Freelance Copywriter, the successful candidate will be responsible for writing and editing a wide range of content to support growth for our e-commerce jewellery brands: Jewlr and Lee Fiori, as well as a new and exciting bridal jewellery brand launching this fall. You will understand the tone of voice for each brand, and will primarily work with the Sr. Director of Brand and the SEO Specialist to integrate key messages into email marketing, digital advertising, social media, and websites.

You will take high-level creative and messaging direction and skillfully apply it to multiple formats and assets to form integrated deliverables. You have the ability to take the lead on writing and developing concepts as well as executing existing concepts while maintaining brand consistency. This is a freelance position where you will leverage your knowledge and experience in strategic SEO content creation for digitally-native environments.

About Safyre Labs

Based in Toronto, Safyre Labs is an e-commerce and technology company specializing in direct to consumer and custom manufacturing. The scalable Safyre platform offers users an innovative product customization experience, supported by a custom ERP to help manage the sales and manufacturing of personalized products. The proprietary e-commerce platform currently hosts two direct to consumer brands, Jewlr and Lee Fiori, where customers can personalize one-of-a-kind jewellery. With 13 years of success, we have custom manufactured and shipped over one million orders to the US, Canada, UK and Australia – and we keep on innovating our platform and introducing new products.

Our E-commerce Brands

Jewlr ( is the leading online destination for personalized jewellery. Founded in 2009, Jewlr has over one million customers and continues to grow and dominate the global marketplace.

Lee Fiori ( is our newest brand that specializes in everyday fine jewellery. Launched in 2019, Lee Fiori leverages Jewlr’s technology and allows customers to design the jewellery themselves, providing competitive differentiation in the marketplace.

Products from both brands are made on-demand in our state-of-the-art workshop located in Toronto, Canada, where we control quality and quickly produce the jewellery our customers love.


  • Collaborate with the Sr. Director of Brand, SEO Specialist, and key stakeholders to understand design briefs and brand objectives
  • Provide final copy that will be applied to a variety of formats for digitally-native environments
  • Leverage SEO best practices for all website and product copy initiatives
  • Proofread and final QC deliverables

Qualifications & Skills

  • University or college degree in relevant field
  • 1-2 years of experience in related role
  • Demonstrated experience in SEO copywriting
  • Strong storytelling skills demonstrated through writing examples
  • Ability to take creative initiative when given high level direction
  • Organized and able to manage multiple projects and deadlines simultaneously
  • Great eye for detail

General Expectations

  • Enthusiastic and passionate about jewellery, fashion, retail and ecommerce
  • A high degree of passion and interest in storytelling for digital platforms
  • Be resourceful, flexible, and adaptable
  • Take the initiative to seek out new tasks and innovative projects

Why Work For Safyre Labs

Our company is in growth mode and we’re building stronger teams – all dedicated to the growth and success of our company and its brands.

Professional growth and collaboration are encouraged at our company, as well as challenging each other to do better for ourselves and our customers. We value and reward employees who have a great attitude and work ethic, and are driven by their passion.

We work hard and like to have fun doing it.

*Please submit your portfolio with your application.

Job Type: Freelance


  • Monday to Friday
Job Freelance SEO Copywriter in North York


North York