Manager, Marketing

Toronto
Job description

Duties/Responsibilities:
 Maintain consistent brand messaging throughout all platforms.
 Develop strategies that drive customers to the website and social media accounts
 Improve the design, UX, traffic and content of the website.
 Create e-mail blast campaigns to target key customers and find ways of increasing open and click through rates.
 Use reporting analytics tools to measure the success of marketing campaigns.
 Contribute to the overall art direction, casting and coordination of brand/venue photo shoots, video shoots and campaigns, as well as sourcing and working with third party contributors (i.e. photographers, stylists, directors and video producers).
 You will collaborate closely with restaurant partners, GM’s and staff of the
restaurants to identify opportunities and build effective marketing programs.
 Develop all marketing collateral needed for various restaurants and venues with the support of the Digital Marketing team.
 You will be responsible to drive the social media & content strategy for various hospitality venues
 Organize high profile and experiential events at venues.
 Keep up to date on digital marketing and social media trends and update the rest of the organization regularly.
 Performs other duties as assigned.

Required Skills/Abilities:
 Excellent verbal and written communication skills.
 Excellent interpersonal and customer service skills.
 Excellent organizational skills and attention to detail.
 Strong analytical and problem-solving skills.
 Ability to create, implement, and monitor budgets.
 Strong initiative and ability to manage multiple projects with tight timelines.
 Ability to work will with others and in a fast-paced dynamic environment
 Knowledge of web design principles.

 Thorough understanding of principles and methods used to promote, display, and sell
products and services.
 Proficient with Microsoft Office Suite or related software.
 Advanced knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign).
 Proficient in photo and video editing software is an asset.
 Experience working with a content management system is required.
Education and Experience:
 Bachelor’s degree in Business, Marketing, Design or related field required.
 At least three years of experience in a related field.
 Certification in Google Adwards or other social media certification is preferred.

Job Types: Full-time, Fixed term contract

Salary: $70,000.00-$75,000.00 per year

Benefits:

  • Dental care
  • Extended health care
  • Paid time off

Schedule:

  • 8 hour shift

Ability to commute/relocate:

  • Toronto, ON: reliably commute or plan to relocate before starting work (required)

Experience:

  • Marketing: 5 years (preferred)

Work Location: One location

Application deadline: 2022-09-26

Dotted Line Consulting

Toronto