Job Part-time Marketing Coordinator in London

Part-time Marketing Coordinator

London
Job description
First Section

Posting Number
40654

Requisition Title
Part-time Marketing Coordinator

Internal Posting Closing Date

External Closing Date

Open Until Filled
Yes

Campus Location
London

Department
Marketing (MAC)

Employment Group
Support

Pay Details
$25.78 per hour.

Hours of Work per Week
Up to 24 hours per week.

Summary
Working at Fanshawe College
As an employee of Fanshawe College you may be required to work on-campus, remotely, or a combination thereof. Confirmation of your work location will be clarified with you upon hire, and may be subject to change based on the duties required of your position.

Note: This is a temporary Part-time Support position (up to 24 hours per week) until March 15, 2023.

Position Summary: In collaboration with the Marketing, Recruitment, Communications and Creative colleagues within Reputation and Brand Management, the Part-time Marketing Coordinator develops and executes marketing plans for both paid and organic promotion of the College, targeting various audiences to increase awareness, drive conversions and generate/nurture leads. Under the direction of the Senior Marketing Manager, the incumbent will contribute to the annual recruitment plan; coordinate market research and report on campaign KPIs; and champion the College brand. The ideal candidate has excellent verbal, written and presentation skills, understands the basics of paid and organic digital marketing techniques, is data-driven, and has a passion for marketing.

Duties:
  • Coordinate and execute marketing plans for various audiences, contributing to the College’s marketing strategies through the academic and service portfolio model (i.e. product launches, recruitment campaigns, event promotion, or lead generation/nurture campaigns)
  • Coordinate all aspects of marketing execution workflow – gathering/writing required elements, collaborating with other teams, meeting budget targets and key milestones
  • Collate and conduct industry research, benchmarking, competitive scans for planning purposes
  • Create or collaborate with other teams to produce content including copywriting, writing for the web, writing for email marketing, basic video (mobile only), etc.
  • Assist with website audits, keyword research and updating web pages based on SEO recommendations in our Drupal CMS
  • Communicate campaign objectives, timelines, instructions for use or promotion, and deliverables to various stakeholders
  • Conduct digital campaign testing, such as A/B or multivariate testing, to maximize click-through and conversions
  • Track and report key performance metrics using data analytics tools to drive traffic and optimize lead generation
  • Attend professional development webinars and workshops to further develop marketing knowledge and share learnings with other members of the Marketing team
  • Other projects, duties and initiatives as assigned

Qualifications
  • Post-secondary 3-year diploma or degree in Marketing, Communications or related discipline
  • Google AdWords and Google Analytics certification, or commitment to complete, is considered an asset
  • Minimum 3-years of work experience in a Marketing Coordinator or similar position
  • An equivalent combination of education and/or experience may be considered; preference will be given to applicants meeting the education requirements
  • Hands-on experience with creating campaigns across Google, Facebook, etc. including keyword research and audience targeting
  • Experience or familiarity with Adobe Creative Suite, video editing, website updating, Google AdWords, Search Console, Keyword Planner and Analytics is an asset
  • Working knowledge or experience with the following: email marketing, segmentation, workflows, forms, landing pages, performance reporting, paid advertising, social media, content management and Search Engine Optimization (SEO); and proven ability to perform research, analyze data, derive actionable insights and present on findings
  • Comfortable sharing ideas, asking questions and is open to constructive feedback
  • Strong interpersonal, written and oral skills
  • Excellent attention to detail and a high motivation to learn
  • Problem-solving and critical thinking skills with the ability to organize and communicate data
  • Understanding of brand, tone, stakeholders and target audiences
  • Good time management skills and the ability to work independently and as part of a team


How to Apply:
PLEASE SUBMIT YOUR COVER LETTER AND RESUME VIA EMAIL (quoting Competition No. MAC 40654) TO:
Courtney Ecker
Senior Manager, Marketing
Fanshawe College
Email: [email protected]

General Information
While transcripts are not required for the interview, they are mandatory prior to any offer of employment.

We thank all applicants for their interest; however, only those chosen for an interview will be acknowledged.

Fanshawe College is an equal opportunity employer. We are committed to equity, value diversity, and welcome applicants from diverse backgrounds.

Fanshawe College provides accommodations to job applicants with disabilities throughout the hiring process. If a job applicant requires an accommodation during the application process or through the selection process, the hiring manager and the Recruitment Coordinator leading the recruitment will work with the applicant to meet the job applicant’s accommodation needs.
Job Part-time Marketing Coordinator in London

Fanshawe College

London